5 PR Tips

1. Nothing is ever off the record.
2. Never call to ask a journalist if your press release was received. If your news was worthy, it will run. If not, you've just annoyed the journalist further.
3. Don't forget to pre-brief business and technical analysts on important news. If convinced of its merit, they can bring much credibility to your news.
4. Do your best to get a third-party quote in your press release. A customer or analyst is best, but also a partner will do.
5. Offer to do contributed articles, columns, or opinion pieces. You don't get full bragging rights about your product or company, but you build your audience and credibility.

Need help with PR? Contact us.