About Sage

Sage Strategic Marketing focuses on strategic marketing and communications for emerging-growth companies. That’s all we do, and we’re the best at it. We have unique expertise and a long track record of successfully helping small, relatively unknown companies communicate their unique promise and gain the visibility they need to fuel growth.

We tell your story in a way that is logical, complete, gripping, persuasive, and actionable. We understand your audiences: investors, customers, prospects, press and analysts, partners, and other stakeholders and influencers. We know what they need and want to know.  And we are goal-driven, delivering results that fit within the tight budgets of emerging organizations.

Sage concentrates on high tech, financial, healthcare, and life sciences industries. Let us be your partner, and we’ll deliver the strategies and programs that produce results. 

About Jennifer Guinan

Jennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, and PR for companies and organizations large and small. Guinan’s background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting. Her experience spans multiple industries from financial, healthcare, and life sciences to technology segments including software, networking, telecommunications, embedded systems, and wireless. She has developed M&A communications strategies, executed crisis management campaigns, successfully launched a number of startup companies, and strategized and implemented company repositioning, product launches, and issues campaigns. 

As president of Sage Strategic Marketing, Guinan takes a strong consultative approach to marketing, communications, and PR.  Her focus is on providing clients with executive-level consulting regarding strategy, positioning, and messaging combined with swift and effective execution. He clients range from large--including the RPR Alliance, an industry advocacy group including Cisco, Nortel, Intel, and a dozen others--to startups in technology, healthcare, and financial services. She has found a strong synergy for her services with emerging-growth companies and has recently concentrated on providing these young companies the structure and guidance needed to increase their visibility and impact, to establish their credibility, and to communicate their value.

Prior to founding Sage Strategic Marketing, Guinan was the Director of Marketing for Persoft, Inc., an international firm specializing in connectivity technology for the enterprise.  There she was responsible for worldwide marketing strategy, positioning, marketing communications, lead generation, and PR for the company’s software and wireless networking product lines.  She was responsible for numerous product launches and implemented the company’s first direct marketing and telemarketing programs. Prior to her position at Persoft, she served as communications manager at Hazelton Laboratories, a world-leading research organization, initiating its marketing, communications, and PR programs as well as its structured business planning process.

After receiving a BA in Communication Arts and an MA in Journalism from Louisiana State University by the age of 21, Guinan worked abroad for a year in Japan teaching English conversation and writing skills to Japanese executives at Upjohn Japan, the Ministry of Finance, Mitsubishi, and IBM Japan.